Privacy Policy
Last updated: October 2026
1. Introduction
The Hong Kong E-commerce Logistics Association Limited ("HKELA", "we", "us", or "our") is committed to protecting your personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong ("PDPO"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at hkela.org or interact with our services.
2. Data We Collect
We may collect the following categories of personal data: identity data (name, job title, company name); contact data (email address, phone number, mailing address); membership data (membership type, application details, payment records); usage data (IP address, browser type, pages visited); and communications sent via our contact form or email.
3. How We Use Your Data
We use your personal data to process and manage membership applications and renewals, communicate association news and events, respond to enquiries, improve our website and services, and comply with applicable laws and regulations in Hong Kong.
4. Disclosure of Your Data
We do not sell, trade, or rent your personal data to third parties. We may share data with trusted service providers who assist us in operating our website and conducting our activities, subject to confidentiality obligations. We may also disclose data where required by law or regulatory authority in Hong Kong.
5. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Membership records are retained for the duration of membership and for a period of seven (7) years thereafter for accounting and legal purposes.
6. Your Rights
Under the PDPO, you have the right to request access to your personal data held by us, request correction of inaccurate personal data, and withdraw consent to the use of your data for direct marketing. To exercise these rights, please contact us at [email protected].
7. Cookies
Our website may use cookies and similar tracking technologies to enhance your browsing experience and analyse site traffic. You may disable cookies through your browser settings; however, some features of the website may not function properly as a result.
8. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact the Hong Kong E-commerce Logistics Association Limited at [email protected].